Website Content Strategy

Fairmont is a leading global luxury hotel brand with more than 70 properties worldwide.

At VERB Interactive, I have worked as the lead copywriter and content strategist for over a dozen Fairmont websites launched between 2022 and 2024.

• Fairmont Austin

• Fairmont Banff Springs Hotel

• Fairmont California (Regional Microsite)

• Fairmont Century Plaza

• Fairmont Chateau Lake Louise

• Fairmont Chateau Laurier

• Fairmont Chateau Whistler

• Fairmont Chicago, Millennium Park

• Fairmont El San Juan Hotel

• Fairmont Jasper Park Lodge

• Fairmont Kea Lani

• Fairmont Miramar

• Fairmont Olympic

• Fairmont Orchid

• Fairmont Vancouver Airport

• Fairmont Washington, D.C.

I served as content lead for the development of the Frisco Rail District brand and website.

• Frisco Rail District

Henderson Beach Resort is a modern luxury resort in Destin, Florida. I served as the lead content strategist and copywriter for the website, which launched in 2022.

• Henderson Beach Resort

Hotel Landy is a new family-focused hotel in the heart of Orlando, Florida. I led content strategy and copywriting for the website, which was launched in 2024.

• Hotel Landy

Key West Historic Inns is a collection of eclectic accommodations scattered throughout Old Town Key West. I led content strategy and copywriting for the new website, which launched in 2023

• Key West Historic Inns

The Los Angeles Athletic Club is an iconic private members’ club and hotel in Downtown LA. I led content strategy and copywriting for the new website, launched in 2023.

• Los Angeles Athletic Club

I led the content strategy for Royal Caribbean’s dedicated B2B meetings and incentives site.

• Royal Caribbean Incentives