Campaign Strategy

Case Study:
Cody Yellowstone WILD Campaign

My Role

Lead Copywriter & Campaign Strategist

About the Client

Cody Yellowstone is a destination marketing organization serving Park County, Wyoming — an area that comprises the towns of Cody, Powell, and Meeteetse, as well as the area east of Yellowstone National Park.

About the Campaign

WILD emphasizes the untamed and natural aspects of Park County. The campaign aims to attract adventure seekers, nature enthusiasts, and those seeking a unique experience. Cody Yellowstone needed a campaign to drive awareness, interest, engagement, and visits during peak and shoulder seasons. By showcasing the region's awe-inspiring landscapes, diverse wildlife, cultural heritage, WILD captures the essence of Cody Yellowstone, generating excitement and wanderlust.

Results

• 1,107,808 unique page views

• 19,515 requests for vacation guides

• 6,976 new email newsletter subscribers

Awards

Winner, Travel Weekly Gold Magellan Award, recognizing creativity, effectiveness, and innovation.