Brand Development

I work with clients to create brand narratives and identities to help them stand out in a competitive landscape.

Frisco Rail District

As Senior Brand & Campaign Strategist at VERB Interactive, I worked closely with Visit Frisco (Texas) to develop a full brand identity for the historic downtown Rail District. Deliverables included a tagline, brand promise, brand archetype, and voice and tone attributes, along with elevator pitches and copy samples.

The process included public consultation with more than 850 people and workshops with community leaders, Frisco City Council, and local business stakeholders.

Read more about it in this press release.

Other Clients

  • “Beyond Inclusive”

    Brand platform, promise, personality, archetypes, and voice and tone attributes for luxury beach resorts in Latin America, Jamaica, and Europe.

  • Brand personality, archetypes, and voice and tone guide for one of North America’s leading hotel management companies.

  • Brand archetypes, voice and tone guide, and elevator pitches for one of the world’s most high-end luxury rental companies.